Adast Essays

This paper seeks to illustrate the different situations in the market that a product may face and strategies taken in order to keep the company making sales as well as maintaining its market share. The solution , however, was a deal. Gold Plus no longer has the power of setting the price due to the lack of market share and position in the product life cycle. Using our plagiarism checker for free you will receive the requested result within 3 hours directly to your email Jump the queue with a membership plan, get unlimited samples and plagiarism results — immediately! Customers sometimes tend to believe that reduction in prices goes with reduction in quality hence feel skeptical about buying the product.

Every company wants to outdo the other in the market with each using different tactics such as reducing prices, advertising and discounts. Funtime was the only film in this brand tier to be offered only at off-peak film use times and only packaged in value packs. Funtime was to be offered during off peak season, months starting April and months starting September. Moreover, in the case study, we are told that Kodak offered three types of films: Kodak in this case uses the Funtime strategy. Every company wants to win customers to themselves and will do that using all possible manner including providing lower priced versions of the product.

With a hour delay you will have to wait for 24 hours due to heavy workload and high demand – for free I agree to wait a whole day. Accessed May 22, Because perception is reality, it is important for Kodak to position its sastman as a product of high value. Film had become a commodity product to most consumers, and there was little customer loyalty to any particular camera film brand.

Kodak Major Case Essay

Sorry, but copying text is forbidden on this website! According to satisfaction obtained by a customer, there is likely to be repeat fyntime and consequently brand loyalty. The innovation of Royal Gold coming from Ektar, which was originally targeted to professionals, adds confusion to the average photographer, assuming the consumer must be a professional to purchase the product.


Kodak was wtudy concerned with maintaining its high profit margins that they were not willing to cannibalize their own market share before the competition did. Because of the recent upward trend with consumers buying in bulk, wholesale retailers were gaining more loyal customers on a daily basis. Hi, I am Sara from Studymoose Hi there, would you like to get such a paper?

Gold Plus has already experienced its peak times of funtkme during the introduction and growth stages.

Now that Gold Plus has been on the cmpany for a while, it is now in the maturity stage of its life cycle, as sales have begun to stabilize.

Most wholesalers would not necessarily be likely to commit to an exclusive partnership to one particular brand in this case, Kodaksimply because they limit their own product availability, and therefore cut into their own sales.

An emulsion technology would be used and three films would be offered. Wholesale retailers, like Costco, are extremely popular and well-trusted. A simple picture can prove quality of film; alongside educating through commercials, Kodak will ensure the consumer knows exactly what to look for in film. Making coupons available to customers helps Kodak keep their value.

eastman kodak company funtime film case study

Eastman Kodak — Strategy Vault. Jump the queue with a membership plan, get unlimited samples and plagiarism results — immediately! Before funtims themselves from their competition they should have reacted immediately to new competition rather than ignore it. Pinpointing the idea that the average picture taker can take a picture like a professional, without being targeted to professionals.

eastman kodak company funtime film case study

This strategy does not solve their problem of competing with their competitors. The major inconsistency with implementing this new strategy was the lack of advertising spent by Kodak; they offered no support and a lack of commitment to Funtime.


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Kodak Case Study Solution – 454826

Gold Plus no longer has the power of setting the price due to the lack of market share and position in the product life cycle. The biggest disadvantage in implementing this, however, would be the risk of product failure. There are several retail outlets that carry Kodak products so purchasing the new line will not be difficult or hard to find. Because Kodak was late to react, Fuji was able to easily differentiate themselves from Kodak.

Because Kodak was only selling this product during the off seasons, Funtime could never become a cash cow. This should be done through market surveys and comparison between other companies and also previous programs.

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Can’t find What you were Looking for? This is especially so when the product comes with a lot of advertising to describe its benefits and features. Kodak should have quickly determined whether the Funtime Film Kodak 9 would develop into a cash cow or dog.

By selling within these types of stores, companies were more likely to succeed because this was a retail niche that was evolving, and would give particular brands and products more consumer recognition.

Kodak should have recognized that technology would advance sooner rather than later.