While advertising experts appreciated the creativity of the ad campaign, they were apprehensive whether the popularity of the campaign would actually help the company increase its revenues. An alternative strategy to greater advertising spending may be more creative advertising, which has been proposed to promote advertising effectiveness. How helpful is Micro housing in resolving… October 30, You are commenting using your Google account. Another group of 25 students on a stratified sampling basis are mailed the same questionnaire and data is collected from them. People were so attracted that they use to wait eagerly for the break to come and to watch more stories of Zoozooz.
Vodafone India understood what Hutch stood for and tried to connect to people in the same way. You are commenting using your Google account. Urban customers were not in focus. Pick up any ZooZoo advertisement and you will see that there is never anything vague about the ads. Wide media coverage, more precisely through video. Mass advertising is not nearly as effective as it was, so marketers are exploring new forms of communication, such as experimental, entertainment, and viral marketing. Got a business idea?
He was successful in transmitting the speech Electronically. The First modern-era mobile phone: Most advertisements try to talk about a lot of things at once and are usually in a hurry to communicate.
Hutch’s Pug to Vodafone’s ZooZoo – A story of successful brand transition. | Ramblogs
This case study was compiled from published sources, zoozok is intended to be used as a basis for class discussion. How to write a script for a… May 10, Hutch was able to make a close connection with the people through this Hutch- Pug dog campaign and will this relationship sustain after its acquisition by Vodafone? They say that without advertisement of the product it would be impossible to know about what the product is, what it deals in. The responses from the Indian audience are phenomenal.
Business Case Studies, Advertising and Promotional Strategies Case Study, Vodafone, ZooZoo
You are commenting using your Facebook account. Five worst financial scandals of all zolzoo June 18, It rose to August 2nd, by DrPrem Jagyasi. After going through the Advertisement Strategies of Vodafone, I would conclude that promotion whether it be through print media or through the ads shown on television, plays a very important role in building a Brand.
Travelers would bring doves and pigeons along with them, attach messages to them and release them to fly back home.
Vodafone has benefitted immensely by this campaign.
They simply did the job of communicating the various VAS in a fascinating way. But as more media outlets allow customers to interact with the messages being delivered the ability of advertising to quickly stimulate demand will improve.
Vodafone Essar’s Advertising Strategy – The ‘Zoozoos’ Campaign
Zoozooz were launched in the IPL-2 whereas in i. Zoozooz succeeded in giving the exact makeover Vodafone was looking for along with amazing brand presence.
One thing that stands out very clearly syudy all the ZooZoo ads is that at the end of every advertisement, there is a message displayed which is short but extremely effective in driving the point home and nailing it to the wall. There were more than 3lakhs fans in official fan clubs for Zoozoo on Facebook and Orkut in just 4 months.
(DOC) Vodafon Proj | nishant kumar –
It also has helped to xoozoo the transparency of governance with the introduction of e-governance in India. Vodafone Essar’s Advertising Campaigns. Lets check it out.
Vodafone owns and operates networks in 21 countries and has partner networks in over 40 additional countries. It is based vodafkne Mumbai, Maharashtra. Zoozoos have been successful in giving Vodafone a makeover and establishing maximum brand presence. Case Studies in Marketing – Vol.
Spending on advertising is huge. That is, customers cannot quickly purchase a product they see advertised. Notify me of new comments via email.
Within few days, Zoozooz created a huge audience for them, giving a boost to the Vodafone brand. Yes NO Neutral Here Vodafone is successful in boosting up its sale through eccentric Advertisement. I specially appreciate the help and guidance of all those people who have directly or indirectly helped me making my industrial training a success.