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Cite View Details Related. Changing the Way the World Moves. Finance Globalization Health Care. Welcome to the world of case studies that can bring you high grades! Changing the Way the World Moves Youngme Moon In , Uber is building what may be the largest point-to-point transportation network of its kind; it is literally changing the way the world moves.

Delivering Customer Service Youngme Moon and John Quelch Starbucks, the dominant specialty-coffee brand in North America, must respond to recent market research indicating that the company is not meeting customer expectations in terms of service. Rawlinson is now faced with some key decisions about whether to change his channel strategy, promotional strategy, and the overall positioning of the product in the context of his existing product line. Moon and Kerry Herman Teaching Note for Within this large number of potential consumers, the goal of the ad campaign would require that only a small argental of them get their plumbers to install the Quartz. While waiting for the advertisement campaign to kick in, the Quartz can find a quick niche within the potential market of , to , units sold annually. The primary customer of trade shops are plumbers. Despite the Quartz providing plumbers exactly what they want — a guarantee to not brake down and ease of Installation- plumbers are extremely brand loyal and are very reluctant to switch rand.

Uber’s innovative business model is outpacing many of the laws regulating its industry, and while it is going to take the regulatory system some time to catch up, Uber doesn’t appear to be willing to wait.


Aqualisa Quartz | Case Study Template

Finance Globalization Health Care. Moon, Youngme, and John Quelch. Many factors reduce the risk of this strategy. Cite View Details Purchase Related. About the Author Youngme Moon. Construction Industry ; Citation: Instead, its network relies on peer-to-peer coordination between drivers and passengers, enabled by sophisticated software and a clever reputation system. However, early sales of the Quartz have been disappointing. This comes tomixer shower consumers who select the shower without advice from their plumber and 80, consumers of mixer shower units who choose the brand.

aqualisa quartz case study harvard

Cite View Details Related. Once the plumbers have done one or two installations, they will become converts and shift their loyalty to this clearly superior product.

Business and Environment Business History Entrepreneurship. It describes a slew of controversial incidents besetting the company in early Cite View Details Purchase.

aqualisa quartz case study harvard

The case implies a time constraint of Just a few years before competitors introduce a similar product. Harry Rawlinson is managing director of Aqualisa, a major U.

Aqualisa Quartz

Changing the Way the World Moves B. Would you like to get a custom case study? Squalid must gain brand equity Nile its competitive advantage is superior product and then use that brand equity as its competitive stuey once similar products are offered by competitors. Changing the Way the World Moves Changing the Way the World Moves. Cite View Details Educators Purchase.

Aqualisa Quartz: Simply a Better Shower

The case does not specify what percentage of electric shower and power shower consumers choose shower type independently.


Youngme Moon and John Quelch. Its business model is highly disruptive, and while disruptive innovation can hqrvard a good thing, it is also true that disruptive companies tend to break things. Simply a Better Shower TN.

Simply a Better Shower. With each plumber installing showers a year, a single instance of a plumber using the Quartz translates into annual installations if not more due to fractional installation time and the potential of apprentices rather than Just master plumbers doing independent installations. DID shoppers place little emphasis on aesthetics so this could be easy point of differentiating the premium and value brands.

To increase customer satisfaction, the company is debating a plan that would increase the amount of labor in the stores and theoretically increase speed-of-service.

aqualisa quartz case study harvard

This is certainly true for Uber and uarvard one of the key tensions in the case: Moon and Kerry Herman Teaching Note for In product testing, the Quartz shower received rave reviews from both consumers and plumbers alike. But despite its remarkable early success, Uber is an extremely polarizing company.